Jorge brings his work as a coach, therapist and trainer together with a lifelong connection to sport. His approach is personal: understand the person, shape the process, and keep working at it.
“I started working with Jorge a few years ago, initially in a professional context, without imagining how much this support would also impact my personal life.
Throughout this journey, I have felt a constant evolution in how I know myself, understand others, and deal with everyday situations. I've learned to stop, listen, look at situations more calmly, and realize that not everything requires an immediate reaction or response.
Jorge has a very special way of supporting us. His closeness, tranquility, and lack of judgment create a safe space where we can simply be ourselves, without fear or expectations.
It's a continuous process of self-knowledge that has helped me grow not only professionally, but above all as a person.
If I had to summarize what this support represents for me, it would be serenity in the face of adversity, knowing when to stop, knowing when to listen, and learning to be present, one moment at a time.
I believe we can all benefit from such a space, where we can understand the past and build the future with more awareness and balance.”
Catarina S.Personal & professional growth
A personal experience
More than a therapist, a friend.
“In October 2024, I decided to start working with Jorge Boim. At the time, I was going through a difficult period in my life and felt as though I was constantly falling short.
Since then, preparing for my races has become about more than physical training. Mental preparation is now part of it too, making the process much more complete.
Today I can say that, for every race—and for the other moments in my life too—I would not be without Jorge Boim’s professional support and, above all, his friendship.
From the bottom of my heart, thank you for everything.”
Sérgio VicentePersonal performance & sport
A personal experience
Beyond performance.
“Jorge helped me improve my sports performance, but his impact went far beyond sport. He changed the way I approach life. With his support, I was able to work through deep trauma and begin to see my life differently. He helped me move from simply liking my life to truly loving it. Working with Jorge has been life-changing.”
Pete PastidesGBR Age Group Triathlete (55–59)Personal performance & sport
